In today’s virtual age, an individual's or corporation’s reputation may be made or marred in moments. Online reputation management (ORM) has emerged as a critical method to shape public perceptions, safeguard credibility, and maintain a favorable image within the virtual area. This guide dives deep into the concept of ORM, its significance, techniques, equipment, and best practices. What is Online Reputation Management? Online Reputation Management (ORM) is the process of monitoring and influencing how your business or brand is perceived online. It involves a variety of strategies to neutralize negative sentiments and promote positive ones, ultimately shaping the online conversation around your brand. ORM combines public relations, digital marketing, and SEO (search engine optimization) strategies to preserve or improve a good online presence. Why is ORM Important? First Impressions Matter A majority of humans now turn to the net before making choices. Whether it’s a produc...
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