In today's Digital-First World, Google My Business (GMB)-now called Google Business Profile (GBP)-has become one of the most powerful marketing devices for local businesses. Whether you run cafes, salons, repair shops, or consultancy, your online appearance can make or break your business. Google My Business allows you to manage how your company appears on Google search and map, helps potential customers to find you quickly and easily. Google My Business marketing google my business marketing agency This broad guide will explain what Google is my business marketing, why it is important, and how can you use it effectively to develop your brand and reach more local customers. 1. What is Google My Business Marketing? Google My Business Marketing is the process of using your Google Business Profile to promote your business online. This includes optimizing your listing, posting updates, responding to reviews, sharing photos and using insight to understand customer behavior. When peopl...
Nike Case Study Marketing Management founded in 1964 as Blue Ribbon Sports, has grown to come to be one of the most recognizable manufacturers in the world. Known for its revolutionary products and powerful advertising techniques, Nike has maintained a main position in the athletic shoe and clothing industry. This case looks at explores Nike's advertising management techniques, focusing on its logo positioning, target market, digital marketing, and sustainability efforts. Brand Positioning Nike's emblem positioning is focused on inspiration and innovation. The corporation’s slogan, “Just Do It,” encapsulates its ethos of encouraging people to push their limits and pursue their athletic objectives. This positioning isn't always pretty much selling merchandise; it embodies a way of life that resonates with athletes and health fanatics internationally. Nike has effectively aligned its logo with the beliefs of willpower, overall performance, and excellence. The organization...