In today's digital-first world, each business requires an online appearance to reach potential customers. One of the most effective methods to promote online products or services is through Google advertisements. Google advertisement is a paid advertising platform by Google, where businesses can create advertisements that appear on other websites in the Google Search Results, YouTube, Gmail and Google Display Network.
With daily billions of discoveries, Google helps advertising businesses to join the right audience at the right time.
Ads run on YouTube before/during/after videos.
There may be skippable, non-skipable or bumper advertisements.
Best for: Awareness and Story.
create campaign - google ads
App campaign
Google Play, YouTube and the app promotes the app download.
Google automatically optimizes targeting.
Demonstration maximum campaign
AI + uses automation to run advertisements in all Google Network (search, performance, youtube, gmail, map).
Best for: Business looking for maximum access with automation.
Step-by-step guide to create Google advertising campaign
Step 1: Set the campaign goal
Choose like a goal:
Sales
Clue
Website traffic
brand awareness
App -pramoation
The target helps Google recommend the best settings.
Step 2: Select the campaign type
Decide between search, performance, shopping, video or performance maximum.
Step 3: Define targeted audience
Location: radius around the country, state, or even your business.
Language: Advertisement, English, etc. in Hindi.
Demographic: Age, gender, domestic income.
Interests/keywords: people searching for related products.
Step 4: Set budget and bid
Budget: How much you want to spend daily. Example: ₹ 500/day.
Bid: Choose how you want to pay:
CPC (per click cost)
CPM (cost of 1000 impression per 1000)
Cost of acquisition)
Maximum conversion (AI-operated)
google ads campaign login
Step 5: Create an admission group
Each advertising group targets a set of related keywords.
Example: In a "Digital Marketing Course" campaign → Advertisement Group 1 (SEO course), advertising group 2 (Google Advertising Course).
Step 6: Write Advertisement
Title: Clear, keyword-rich. (Eg, "Best Digital Marketing Course in Delhi")
Description: Highlight Benefits, Off, USP.
Display URL: Clean and relevant.
Call-to-Action (CTA): "Enroll Now", "Shop Today", "Gate Free Demo".
Step 7: Add Extension
Sitelinks (Additional link below the main advertisement).
Call Extension (Phone Number).
Location Extension (Google Map).
Proposal expansion
Step 8: Conversion tracking setup
Add Google Advertising Conversion Code or use Google Tag Manager.
Track purchases, fills form, call, etc.
Step 9: Start Campaign
Review all settings, advertising, budget, targeting.
Publish and allow Google to review advertisements.
Conversion tracking in campaigns
Conversion tracking is necessary to measure success. Without it, you only know clicks, not real results.
Ways to track:
Google advertising tag (thanks-you/purchase page placed).
Google tag manager (easy for many tags).
Google analytics integration.
Call tracking for phone calls.
This helps customizing campaigns on really working.
Adaptation strategies for google advertisements
Keyword research
Use tools like Google Keyword Planner.
Target the long-tail keywords for high intentions.
Negative keyword
Block the irrelevant discoveries (eg, if you sell the paid courses, add "free" as negative keywords).
Advertising test
Play many advertising copies and perform best.
Bid adjustment
Increase dialects for highly-permitted keywords, reduce to weak people.
Quality score improvement
Relevant advertising text, good landing page experience, reduces high CTR → CPC.
Targeting of audience
Use remarking to target those who had already visited your site.
Landing page adaptation
Fast loading, mobile-friendly, clear CTA.
Benefits of Google Advertising Campaign
Immediate results: Unlike SEO, advertisements begin to show within hours.
Highly targeted: Reach only the right people (location, interest, intentions).
Scalable: Increase/decrease in budget anytime.
Measureable: Every click, impression and conversion can be tracked.
Flexibility: Select several advertising formats (lessons, image, videos).
Challenges in google advertisements
High competition: Popular keywords are expensive.
Click on fraud: Sometimes click on competitive advertisements.
Learning Curve: Regular adaptation and testing are required.
Budget Risk: Without proper strategy, money can be wasted quickly.
Case example
Suppose a local gym in Delhi runs a search operation:
Keywords: "Best Gym in Delhi", "I have cheap gym".
Dailyt: Budge ₹ 1,000.
Advertisement Copy:
Headline: "Join the best gym in Delhi-U-day test"
Description: "Modern equipment, certified instructor. Call now!"
Conversion target: Form submission for free testing.
👉 Within a week, the gym gets 50 leads with ₹ 7,000. This is ₹ 140 per lead. With proper adaptation, this cost may further reduce.
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Do Proper Keyword Research
ReplyDeleteUse Google Keyword Planner or tools like SEMrush.
Focus on long-tail keywords (e.g., best digital marketing course in Delhi) for higher conversions.